There are two great movies which every guy interested in sales must see: Glengarry Glenross and Jerry Maguire. GG is about a failing real estate office where 4 real estate sales people work, Al Pacino( Ricky Roma in the movie) being the best. Jerry Maguire is about a sports agent played by Tom Cruise who manages a football receiver called Rod Tidell.Both movies have acquired a cult status. Not many have seen GG though it came out in 1992 because it will never be on network television...reason? There are too many profanities to clear up..the word fuck is used 138 times!!! The question to ponder is: Who should a sales guy emulate: Jerry Maguire or Ricky Roma?
My contention in this post is that a sales guy should be a Jerry Maguire and never Ricky Roma. Ricky Roma is smooth when it comes down to talking to his customers and closing the sales...but it seems that too often,at least in one instance shown in the movie, he dupes his customers. Jerry Maguire on the other hand has his fortunes tied to one guy he is managing. Executive Search is an interesting business. Like any sales situation, you have a target and you are trying to achieve it. What is different about it, lets say from selling credit cards or a pound of milk, is that the commodity you are trying to sell(which is a job) would be consumed by the customer only 4 or 5 times in his life. The sale should accomodate this important fact. That brings in certain gravitas to the situation. You cannot just return the job you just picked up like you would a pound of bad milk you bought at Ralphs. It could be said that trying to sell real estate( as Ricky Roma does in GG) or managing a football player also requires certain extra consideration. The important thing to remember here is to look at customer life time value rather than just an instantaneous sale. A good experience with a head hunter would definitely result in two sure shot down stream revenue sources 1) Every time the guy needs to change a job, he would get back to you 2) He would refer to you every one he knows who is looking out. These two conditions would hold if you close the sale or not for the current positions you have.
Now I do not mean that you could keep waiting for future sales without closing a single candidate for the current position. The challenge is in accepting the gravitas of the situation with a sense of controlled aggression in trying to close the current positions. The trick lies in widening the net and trying to find the right candidate...and believe me, there are far more than just one or two for what you have. So the receipe for success would be a strong research effort, a good pitch( in good faith considering the long term downstream revenues from individual relationships)and playing the role of a match maker. Treat it as a partnership with the candidate, take care of him like Jerry Maguire does for Rod Tidell and you will see the fruits of your labor. It makes good business sense and it would make you happy too.
Now Glengarry Glenross has inspired a lot of people to develop sales organizations with the two mottos 1) Coffees for Closures only 2) First prize is Cadillac, second prize is a set of steak knives and third prize is " You're Fired". I know someone who worked in settings like these. I am sure it is absolutely wrong. The pressure to deliver immediate results at any costs will ultimately lead to what happens in the movie. The need is to, if the situation permits, work with your customer like Jerry Maguire does.
So two quick recommendations before I finish up this post.If you are looking to become a sales guy: 1) Check out these two movies 2) Be a Jerry Maguire even though you are tempted to become a Ricky Roma.