Innovation On A Beer Bottle!!

When you look at a bottle of beer, it is very easy to think that there is hardly any scope for something different in either the beer inside the bottle or the bottle itself. You would think that mantra for a beer company is simple--pour money into advertising to keep yourself visible to the customer and then keep dishing the same beer again and again.Not any more..I was watching this advertisement for Coors Light and was fascinated by the new bottle they are coming out with. The latest Coors Light bottle(which they call Cold Activated Bottle) features mountains on the bottle package that turn blue when the bottle has been chilled to the perfect temperature!! Isn't it awesome?

This packaging innovation is great from two perspectives: a) The benefits of this new feature can be communicated very easily and b) Customers would know from the very first time when they drink Coors Light what this new feature on the bottle means. the company says that the Cold Activated Bottle will be available on all 12-ounce Coors Light and Coors bottles at participating bars, restaurants, grocery, convenience stores and liquor stores this May. And really, the simplicity and some sort of "aha effect" when you see those mountains turn blue make it a marketer's dream.