Your Mama Is So Ugly, She Will Make An Onion Cry!!!

This ad caught my eye for the fact that it goes back to that age old way of abusing the other person: saying things about one's mother. Growing up, I remember learning tonnes of swear words which started either from "Maa" or "Madar". Less gross but more incendiary stuff involved permanently casting some one's mom into some role....case in point, we started telling a batch mate at IIT that her mom was probably Miss. India...seems pretty innocuous but soon made the guy completely mad...and he still gets mad on this invocation!!! Even a female friend recently used that age old simplistic swear phrase which calls for the unity of your mother and sister!!!

So coming back to the ad, it seems that invoking one's Mama has the same shock value even in US. And really, in a crowded market of energy drinks with competing brands like Red Bull, you have to try everything to get your voice heard. So Pepsi decides to use the perfect combo: Two sportsmen, a high energy sport like Ice Hockey( by the way, Amp is also painted all over the car of Dale Earnhardt Jr. in NASCAR, the other big heartland sport in US)and a lot of back and forth using Mama....seems like a very effective combination!!!