A recent article in ESPN valued the Super Bowl brand at 379 million dollars. This included television rights, ticket receipts and licencing revenue. Summer Olympics were #2 at 179 million dollars and Soccer World Cup was third at 140 million dollars. Though this comparison is slightly contentious because this number was arrived at by dividing the total revenues received by the total number of days of competition. Next year Olympics in Beijing are expected to generate 3 billion dollars but that would happen over 17 days.
Last year's Super Bowl generated 2.5 million dollars for a 30 second spot on ABC. This meant that ABC garnered close to 150 million dollars from selling air time for the game between Steelers and Seahawks. Another 140 million came from licensing and 31 million from gate receipts.
Super Bowl this year again promises to be super exciting. The game will be on CBS. Big sponsors are AB, Reebok, Pepsi, Coke & Nextel-Sprint. Bears would be relying on their fast defence and Colts would be hoping that this would be the day for Peyton Manning. This guy rakes in 11 million dollars in endorsements right now but if he wins the Super Bowl for Colts, that can easily go up to 30 million. After Tiger Woods' 87 million dollars and Phil Mickelson's 40, that would make Manning the third most valuable sportsman in US. He probably deserves it as well. A runner up for 98 Heisman trophy & the first overall pick that season, he has broken pretty much every record held by a quarterback in NFL. But his very impressive record has one blemish, a missing Super Bowl ring and hopefully, that will change this Sunday. And a successful Peyton Manning would be good news overall for the game in general...which means more money ringing at the cash register for the NFL.
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